The Naples, Florida real estate market showed remarkable strength in September 2025 — a month that typically experiences slower sales. According to the Naples Area Board of REALTORS® (NABOR®), both pending and closed home sales increased significantly, signaling renewed confidence among buyers and sellers in the Naples housing market.


September is usually one of the quietest months for home sales in Southwest Florida, but this year told a different story.
Pending sales — a strong indicator of future closings — jumped 21% year-over-year, rising from 622 in September 2024 to 753 in September 2025.
Closed sales also gained traction, climbing 11% from 544 to 602 transactions.
This uptick marks the first time since before the pandemic that September pending sales surpassed 2019 levels. Analysts credit the strong performance to stable mortgage rates, more qualified buyers, and an active showing season unimpacted by major storms.

The median closed price in Naples decreased 6% to $550,000, compared to $586,780 in September 2024. Despite this adjustment, home values remain well above pre-pandemic levels — the median price in September 2019 was just $325,000.
Overall inventory rose 3%, reaching 4,804 properties, while new listings fell 12% to 972. This tightening supply, combined with steady buyer activity, continues to support a competitive yet stabilizing market.
Homes spent an average of 107 days on the market, a 29% increase from last year. While this may sound like a slowdown, it’s actually a sign of normalization — giving buyers more time to evaluate properties and make confident offers after years of frenzied pace.
For sellers, the key takeaway is pricing strategy. Experts emphasize that overpricing homes can cost thousands each month in carrying costs and missed opportunities. As NABOR® Past President Ryan Bleggi explained, many sellers are “carrying a depreciating asset” by holding out for unrealistic prices. Adjusting expectations to meet the market is crucial for success.
Overall, just under $618 million in sales closed in Naples during September. Additionally, 158 properties sold for $1 million or more, down from 178 sales during the prior month.
Interestingly, 90% of the top 10 sales were all west of U.S. 41 in the coastal region. Additionally, 70% of those sales were waterfront properties.
The highest-priced sale was a Port Royal Estate waterfront estate that sold for $24,950 million.
Luxury properties tell a slightly different story. Homes priced above $5 million saw a 7.5% increase in median price year-over-year, from $7 million to $7.525 million, underscoring ongoing strength in the high-end segment.

So, what about luxury golf properties in Naples? Demand remains high due to lifestyle, exclusivity, and financial factors.
The top 10 sales in September ranged from $2.67 million to $8.595 million.
Not sure which golf community is right for you? Let us be your guide. Call 239.370.0892 today.
Despite modest price adjustments, Naples continues to attract strong demand, particularly from relocation buyers and investors seeking Florida’s tax-friendly environment and lifestyle amenities.
With interest rates holding steady over the last couple of months and the stock market at all-time highs, buyer activity has increased.
The Naples Beach area (zip codes 34102, 34103, and 34108) led the way in sales growth, with single-family home sales up 54% and condo sales up 23% year-over-year. Central Naples was the only region to record an increase in new single-family listings, up 8.5%.
Experts expect inventory to rise modestly through the fall as “shadow inventory” — homes temporarily taken off the market — reappears ahead of the busy winter selling season. Lower insurance rates and continued economic stability are also helping to restore buyer confidence.

The September 2025 Naples real estate market report shows a community that’s balancing — where sellers are becoming more realistic, buyers are regaining confidence, and steady activity is laying the groundwork for a vibrant winter season.
If you’ve been considering buying or selling a home in Naples, now is an excellent time to evaluate your options. Market activity is increasing, and well-priced homes — especially those with updated features or desirable golf community locations — are moving quickly.
For expert insight into the Naples and Southwest Florida housing markets, contact Matt Klinowski, Naples Golf Guy. With years of experience in luxury golf community real estate, Matt can help you navigate today’s evolving market with confidence.
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📧 Email: Matt@NaplesGolfGuy.com
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For expert guidance in Southwest Florida real estate, contact Naples Golf Guy, Matt Klinowski P.A. Whether you’re looking to buy a single-family home or condo in Naples, Bonita Springs, Estero, Ft. Myers or Sarasota I can help. With over 20 years of experience, I offer valuable market information and insights into individual communities to help you find the perfect home and lifestyle in the best golf community to fit your needs. Reach out to me today to get started!