How to Make a Home Listing Stand Out

On the surface, making a new home listing stand out sounds and looks easy. If it appears that way, then we are doing our job as professional REALTORS^®.

In partnership with our Sellers we will help you prepare the home for high quality professional photos, videos and showings. This is just the tip of the iceberg of what will need to be done to maximize your sales price.

How to Showcase Your Home For a Successful Sale

Your home listing needs a compelling description to appeal to home buyers. It is important to focus on the homes unique features which will showcase why the property is a must-see.

• Start with an eye-catching headline which entices a buyer to want to learn more about the home.
• Leverage descriptive words to portray the homes most compelling attributes.
• Focus on unique features first.
• Highlight the lifestyle of the community and the amenities available to residents.

We work closely with our clients to create a compelling description of both your home as well as the lifestyle residents will enjoy when they purchase your property.

Why is Online Presence a Key to Selling Your Home Listing?

The internet is the primary way buyers search for and view properties for sale. In today’s day and age, tablets and smartphones have contributed to home buyers browsing properties before they view it in person.

The more buyers who view your property, the sooner you are likely to receive an offer and at a higher price. It is important your listing agent markets your home across multiple platforms. To maximize your home’s exposure your real estate professional should have a well established online presence.

• Local MLS
• National & International Award Winning Websites such as Realtor.com, Zillow, Homes.com and so forth
• Broker Website
• Agent Website
• Facebook
• Instagram
• YouTube
• Twitter
• Google Business
• Professional agent networks

While online presence is the new norm, print advertising such as Just Listed post cards may still be relevant especially in some geographic regions of the country.

Why are Professional Photos a Key to a Higher Price for Your Home Listing?

You only have a few seconds to capture a buyers interest. First impressions are critical. If you only have 1 photo displayed or the photos are done with a phone and are dark you will loose buyers. I can’t tell you how many times buyers have looked at properties without professional photos and said, “no the property is too dark, there’s not enough natural light” when it’s really just the poor photos which are dark. Ultimately, you are limiting your buyer pool and therefore your potential to maximize your sales price.

• Homes with Professional Photos get 61% more views. (Redfin)
• Listings with Professional Photos sell 32% faster than (PR Newswire)
• Listings with professional photos receive 118% more online views. (Imoto photo)
• Buyers spend 60% of their time looking at listing photos and only 20% each on the listing and agent descriptions. (The Wall Street Journal)

Why is Video so Important in Showcasing Your Home Listing?

In addition to an eye catching photos, video and drone coverage of your home and community have proven to lead to more views per listing.

• Listings with video receive a 403% increase in inquiries than listings without video (National Association of Realtors)
• Homes listed with a video tour are viewed for 90 seconds, those without only 7 seconds

High quality videos give buyers a better ‘feel’ for what it is like to live in the home and the community.

How to Optimize Your Listing So it Stands Out Above the Rest

It is not just about the media platforms where your home is featured, but also about how your listing is portrayed to potential buyers. Your home listing needs a compelling description to appeal to home buyers. It is important to focus on the homes unique features which will showcase the why the property is a must-see.

• Start with an eye-catching headline which entices a buyer to want to learn more about the home.
• Leverage descriptive words to portray the homes most compelling attributes.
• Focus on unique attributes first.
• Highlight the lifestyle of the community and it’s

Enhance Your Curb Appeal

Once you’ve captured a buyers interest online, the next step is likely an in-person preview of your home. You have one shot at a great first impression so curb appeal is critical to making your home listing stand out amongst the rest.

• Front door – Apply a fresh coat of paint and replace the hardware.
• Coordinate Hardware – Address numbers, mailboxes, door locks  and your outdoor light are small elements which add a lot of polish to your home’s look when they match.
• Colorful Plants – Turn your entry way into an inviting focal point by adding a few well-chosen and nicely arranged potted plants.
• Freshen Up Your Landscaping – Add some colorful plants and mulch in your front yard and consider walkway lighting along with landscape lighting.
• Clean Dirty Spaces – Power wash your walkway and entryway.

Take a look at 23 ways to add curb appeal to create the best front yard on your block…

Home selling seems easy, but in reality it is not. An experienced real estate agent will work closely with a Seller to ensure your home has a compelling listing description, your home is prepared for viewing, we’ll screen potential buyers and provide feedback on each showing. It is important to adjust to market conditions and buyer feedback.

As a full-time professional Realtor, I will help guide you through the selling process to make the experience stress-free. We have an experienced team with 20 years of experience in helping clients sell their home in Southwest Florida.

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January 2nd 2023, Posted by Matt