Rising Inventory Offers More Choices for Buyers

Inventory in Naples increased by 35.8%, jumping from 5,389 properties in February 2024 to 7,320 properties in February 2025. This growth in available homes gives buyers more options than in recent years, marking a shift from the ultra-competitive pandemic-era market. However, today’s sellers are in a stronger position than in past market corrections, thanks to built-up home equity and stable lending standards that prevent large-scale foreclosures.

Sales Slow, But Market Remains Active

While closed sales dipped 9.5% year-over-year, dropping from 645 in February 2024 to 584 in February 2025, the market showed resilience with a 6% increase compared to January 2025’s 511 closed sales.

This indicates that despite economic uncertainties, buyers remain engaged, and demand persists—especially for well-priced properties.

Pricing Trends: A Self-Correcting Market

The median closed price in Naples rose by 4% to $650,000, up from $625,000 in February 2024. However, pricing trends vary widely by location and property type.

• Single-family homes in Central Naples saw a 28.7% price decrease, while

• Naples Beach area single-family home prices skyrocketed 82.2%, largely due to the sale of ultra-luxury properties skewing the data.

• Condominium prices remained stable, with a 0.4% decrease overall.

These fluctuations highlight why local market knowledge is critical when buying or selling in Naples—a REALTOR® can provide insight into micro-market trends that online data alone may not reveal.

Why Sellers Are Adjusting Prices

With rising inventory, sellers are taking action to stay competitive, as 2,883 price reductions were recorded in February. Experts note two seller mindsets emerging:

1. Gradual Price Adjusters – Sellers making small price reductions but struggling to align with market realities.

2. Market Leaders – Sellers who price aggressively from the start to capture buyers’ attention and secure faster sales.

If you’re selling, pricing strategy matters now more than ever. Overpricing can lead to prolonged market time, while a competitive price could attract strong offers—especially during peak selling season.

Naples Luxury Real Estate Market

The luxury market remained robust with 196 properties sold at or above the $1 million mark, up from 169 during the prior month. Additionally, 90 percent of the top 10 sales were in Naples’ coastal regions.

Additionally, 60 percent of the highest-priced sales were homes built in the last 3 years. The remaining three are tear-downs.

The highest-priced sale was a new construction home in Pine Ridge for $15,299,236.

Naples Luxury Golf Community Sales

Luxury golf properties in Naples, FL, are in high demand due to lifestyle, exclusivity, and financial factors.

The top 10 sales in January ranged from $4,300,000 to $9,300,000.

• $9,300,000 – Grey Oaks Single Family Home – 98% of list price
• $6,570,000 – Pelican Bay Condo – 97% of list price
• $5,800,000 – Pelican Bay Single Family Home – 92% of list price
• $5,550,000 – Pelican Bay Condo – 93% of list price
• $5,400,000 – Pelican Bay Condo – 96% of list price
• $5,325,000 – Pelican Bay Condo – 95% of list price
• $5,250,000 – Grey Oaks Single Family Home – 96% of list price
• $4,800,000 – Mediterra Single Family Home – 89% of list price
• $4,525,000 – Mediterra Single Family Home – 95% of list price
• $4,300,000 – Pelican Bay Condo – 96% of list price

Not sure which golf community is right for you? Let us be your guide. Call 239.370.0892 today.

Naples Stands Out from Other Florida Markets

While some parts of Southwest Florida, like Sarasota and Charlotte County, are experiencing an oversupply of homes, Naples remains better positioned.

Collier County’s demand remains strong, with 76.9% of buyers purchasing homes in cash, reflecting Naples’ appeal as a luxury destination.

What This Means for Buyers & Sellers

• For Buyers: With inventory increasing, you have more options and negotiating power. This is an opportunity to find the perfect home without the bidding wars of years past.

• For Sellers: If your home isn’t attracting showings, price may be the issue. A REALTOR® can provide a market analysis to ensure your home is positioned competitively.

As we move deeper into 2025, the Naples real estate market continues to evolve, offering new opportunities for buyers and sellers alike. Whether you’re looking to purchase your dream home or maximize your home’s value, working with a local Naples REALTOR® is the best way to navigate today’s dynamic market.

Thinking about buying or selling? Connect with a Naples real estate expert today to ensure you make the most of today’s market conditions.

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