Negotiation Drives Sales as Naples Market Finishes 2025 Strong
The December 2025 Naples real estate market closed the year with strong momentum, driven by realistic pricing, seller flexibility, and renewed buyer confidence heading into peak season. While prices adjusted modestly year-over-year, sales activity surged—signaling a healthier, more balanced market than we’ve seen in recent years.
According to the December 2025 Market Report from the Naples Area Board of REALTORS® (NABOR®), overall closed sales jumped sharply compared to December 2024, while inventory tightened slightly and pending sales continued to rise—clear indicators that well-priced homes are moving.
Overall, more than $896 million in closed sales were recorded in Naples during December alone, underscoring the depth of buyer demand across all price ranges. A total of 216 properties sold for $1 million or more, up significantly over November’s 118 million-plus sales.
Once again, 70% of the month’s top 10 sales occurred west of U.S. 41, reaffirming the continued desirability of Naples’ coastal neighborhoods. The highest-priced closing of the month was an exceptional new-construction golf-course home in Grey Oaks for $16.5 million, highlighting the enduring strength of Naples’ ultra-luxury segment.
Florida’s appeal extends far beyond sunshine and beaches—recent economic rankings and quality-of-life data show the state continuing to attract both domestic and relocation buyers. According to Florida Realtors, Florida was recently ranked the best state in the U.S. for business startups, underscoring its strong economic environment, favorable tax climate, and entrepreneurial energy that appeal to residents of all ages. At the same time, Collier County, which includes Naples, tops Florida in per-capita income, reflecting the area’s prosperity, strong job base, and wealth-creating opportunities that elevate household income levels. These factors, combined with year-round outdoor living and a growing cultural scene, help explain why Florida—and Naples in particular—remains a top choice for buyers from across the country.


Here’s how the Naples housing market performed year-over-year in December 2025:
Closed sales: 773 (+28.8%)
Pending sales: 704 (+12.5%)
Median closed price: $570,000 (down 5.0%)
Homes for sale (inventory): 5,714 (down 3.8%)
Average days on market: 94 (up 11.9%)
Months supply: 8.3 months
These numbers reflect a market where buyers are active, but pricing and negotiation matter more than ever.

One of the most notable December trends was the sharp increase in closed sales, rising nearly 29% year-over-year. Broker analysts note that this improvement has been building for seven consecutive months and is largely attributed to seller willingness to negotiate and adjust pricing.
At the same time, pending sales increased 12.5%, indicating that buyer activity remained strong heading into January and the heart of snowbird season.

The median closed price dipped 5% year-over-year to $570,000, down from $600,000 in December 2024. While this reflects continued price normalization, values remain well above pre-pandemic levels, underscoring the long-term strength of the Naples market.
Importantly, the average closed price increased 4.4%, driven by continued activity in the luxury segment—showing that demand remains deep across higher price points even as the median softens.

Closed sales: up 29.3%
Median price: $750,000 (down 2.0%)
Inventory: down 9.1%
Months supply: 7.3 months
Closed sales: up 28.4%
Median price: $435,000 (down 2.8%)
Inventory: up 1.2%
Months supply: 9.5 months
Single-family homes continue to benefit from tighter inventory, while the condo market offers more selection and negotiating leverage for buyers.
Overall inventory declined modestly year-over-year, ending December at 5,714 homes for sale, while months supply fell to 8.3 months. This suggests the market is slowly absorbing excess inventory, particularly in well-priced segments.
However, with days on market rising and list-to-sale price ratios averaging 94.4%, buyers still retain leverage—especially in the mid-range and condo segments.

Demand remains high due to lifestyle, exclusivity, and financial factors.
The top 10 sales in December ranged from $5.255 million to $16.5 million.
Not sure which golf community is right for you? Let us be your guide. Call 239.370.0892 today.

Increased sales activity confirms competition is returning for well-priced homes.
Price adjustments and longer marketing times still allow room for negotiation.
Acting decisively on the right property remains key.
Homes priced correctly are selling—often faster than expected.
Overpricing continues to lead to longer days on market.
Strategic pricing and presentation are critical in today’s market.

As Naples moves deeper into peak season, the data points to a market that is balanced, active, and opportunity-rich. Sales momentum, rising pending contracts, and disciplined pricing are setting the stage for a productive start to 2026.
Naples remains one of Florida’s most desirable destinations for lifestyle-driven buyers, seasonal residents, and golf community enthusiasts—and the numbers confirm that demand is very much alive.
No. While prices have adjusted modestly compared to last year, sales activity increased significantly in December 2025. Closed sales rose nearly 29% year-over-year, showing that buyer demand remains strong when pricing aligns with current market conditions.
Prices are moderating, not collapsing. The median closed price declined approximately 5% year-over-year, but values remain well above pre-pandemic levels. This adjustment reflects a shift toward a more balanced and negotiable market rather than a downturn.
Yes. This time of year often presents strong opportunities for buyers, especially those prepared to act quickly. With increased inventory compared to recent years and sellers more open to negotiation, buyers can secure favorable terms before peak season competition intensifies.
It can be—if the home is priced correctly. December data shows that well-priced homes are selling, while overpricing leads to longer days on market. Sellers who adjust expectations and focus on presentation continue to see strong results.
Inventory declined slightly year-over-year in December, ending the month at approximately 5,700 active listings. While buyers still have more options than during the pandemic years, inventory is slowly tightening as sales absorb available supply.
Yes. Buyers are negotiating more than they did in recent years, particularly on homes that have been on the market longer. On average, homes closed at about 94% of list price, indicating a more balanced negotiating environment.
Both segments saw strong year-over-year growth in closed sales. Single-family inventory is tighter, while the condo market offers more selection and leverage for buyers, making condos especially attractive for value-focused and seasonal buyers.
Naples golf communities continue to perform well due to lifestyle demand. Buyers are still active, but they are more price-sensitive and selective. Communities offering immediate golf access, bundled memberships, or strong amenities are seeing the most consistent activity.
Early 2026 is expected to remain active but data-driven. Buyers should be prepared to move quickly on well-priced homes, while sellers should expect success when pricing reflects current market realities rather than peak-pandemic benchmarks.
Market conditions can vary significantly by community, price point, and property type. A personalized market analysis is the best way to understand how these trends impact your specific home or buying goals.

The December 2025 Real Estate Statistics – Naples Florida shows a Naples real estate market that is healthier, more balanced, and full of opportunity—especially for educated buyers and realistic sellers.
If you’re considering:
Buying a home or condo in a Naples golf community
Selling property in Collier County
Understanding how these trends impact your neighborhood or club
I’d be happy to break down what the data means for your specific situation.
Reach out today to start planning your next move in the Naples real estate market.
📲 Call or Text: 239-370-0892
📧 Email: Matt@NaplesGolfGuy.com
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For expert guidance in Southwest Florida real estate, contact Naples Golf Guy, Matt Klinowski P.A. Whether you’re looking to buy a single-family home or condo in Naples, Bonita Springs, Estero, Ft. Myers or Sarasota I can help. With over 20 years of experience, I offer valuable market information and insights into individual communities to help you find the perfect home and lifestyle in the best golf community to fit your needs. Reach out to me today to get started!