The latest Naples Area Board of REALTORS® (NABOR®) July 2025 Market Report shows that the desire to own property in Southwest Florida continues to drive a stable and competitive housing market. Buyers remain confident, pending sales surged nearly 20% compared to last year, and sellers are pricing strategically to meet today’s demand.
In July, overall inventory rose 11.4% compared to July 2024. There were 5,224 properties on the market, compared to 4,691 in July 2024. However, inventory has been trending downward since its March 2025 peak of 7,483, showing steady buyer demand.
New listings dipped 7.2% to 804, signaling that fewer sellers are entering the market as the summer progresses. Homes are also spending more time on the market, with the average days on market climbing to 102 days (+26%).
In July, pending sales rose 19.9% to 807 contracts compared to 673 in July 2024. Even as sellers negotiated on price—receiving on average 94% of list price—home values have remained impressively stable.
Analysts point out that if Naples were in a true correction, prices would have fallen back near pre-pandemic levels (~$325,000). Instead, July’s median closed price held at $575,000, just slightly down (-3%) from a year ago, proving the market’s resilience.
Just under $598 million in sales closed during July. Additionally, 147 properties sold for $1 million or more. Interestingly, 90% of the top 10 sales were all west of U.S. 41 in the coastal region. Fifty percent of which were built within the last 4 years.
The highest-priced sale was a new construction Single Family Home that sold for $10,500,000 in Park Shore.
Luxury golf properties in Naples, FL, remain in high demand due to lifestyle, exclusivity, and financial factors.
The top 10 sales in July ranged from $3.15 million to $10 million.
Not sure which golf community is right for you? Let us be your guide. Call 239.370.0892 today.
While median condo prices dropped 10% to $422,500, and single-family home prices fell 6% to $670,000, equity remains significantly higher than pre-pandemic values. For perspective:
Condo median price, July 2019: $240,000
Condo median price, July 2025: $422,500
Single-family median price, July 2019: $409,500
Single-family median price, July 2025: $670,000
This long-term appreciation demonstrates the strength and desirability of Naples real estate.
For Buyers: Increased pending sales show strong demand, but days on market and slight price adjustments create opportunities to negotiate. With nearly half of all sales closing in cash, being prepared with competitive financing—or cash—is key.
For Sellers: Proper pricing matters. Homes listed competitively are generating showings and offers quickly. If you’re thinking about selling, Naples remains a desirable and equity-rich market.
The Naples real estate market continues to prove its strength and stability, even in a shifting national climate. Whether you’re considering buying your dream home or selling a property to capture today’s equity, having an experienced REALTOR® on your side makes all the difference.
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For expert guidance in Southwest Florida real estate, contact Naples Golf Guy, Matt Klinowski P.A. Whether you’re looking to buy a single-family home or condo in Naples, Bonita Springs, Estero, Ft. Myers or Sarasota I can help. With over 20 years of experience, I offer valuable market information and insights into individual communities to help you find the perfect home and lifestyle in the best golf community to fit your needs. Reach out to me today to get started!